What is bot management?
Bot management regulates bot access to websites or applications. The solution filters out traffic generated by bots, and it blocks unwanted or malicious bots while allowing other bots access. This makes bot management a decisive factor for comprehensive IT security at the company. It protects against a variety of botnet attacks by hackers, thereby helping companies to avoid economic losses.
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A definition of what bot management is
Bots are small automated programs that independently carry out specific tasks. They perform recurring operations in most cases. Bots can be extremely useful. The Google crawler is one example of such a bot. It indexes web pages to ensure that they are included in Google search results. But bots are also used by cyber criminals to carry out their attacks. Bots thus represent a security risk for website operators. This is especially true when many thousands of bots join together into a botnet and carry out strategic attacks on websites.
A bot manager is software that manages which bots are allowed to access a website. The tool can tell the difference between human traffic and bot traffic and block unwanted access. It is not advisable to block all bot traffic, because useful bots, such as the Google crawler, will also no longer be able to access the page. Instead, a properly set up system of bot management identifies trustworthy bots by determining their reputations, analyzing the source IP addresses, and monitoring their behavior. Trusted bots are added to a whitelist so that they are still able to access the website, while dubious and malicious bots are denied access.
How does bot management work?
Bot management is based on the identification and subsequent containment of bots. The following are some of the solutions bot managers use to identify bots:
Limiting requests from a single IP address:
Machine learning and artificial intelligence (AI):
A bot manager can do more than just block bots. It can also direct them to special content. It’s possible to use bot management to provide valuable information to the Google crawler that will positively effect the website’s ranking on Google. In addition, bot management can be used to optimize the delivery of website content to human users.
What are the advantages of bot management?
A bot management system offers many advantages to website operators:
- Transparency regarding traffic and actual user behavior
- Protection against cyber attacks, such as botnets, and better IT security
- Better website performance for human users and valid bots
- Lower hosting costs thanks to filtering out malicious bot traffic
In summary, webmasters who use a bot manager have better control over the traffic on the website. This makes it possible to analyse user behavior and adjust the content of the site accordingly, which has a positive effect on both the conversion rate and sales.
How does bot management improve security?
Hackers are increasingly using bots and botnets to perpetrate cyber attacks on corporate websites. This is why good bot management is a key contributor to a company’s IT security. It can prevent major financial damage by identifying and blocking malicious bots in time.
Online retailing is at particular risk. The sector is currently increasingly becoming a target of botnet attacks, while at the same time many companies are not yet sufficiently prepared. If you want to protect your company from economic losses, you should rely on timely and effective bot management.
What kind of cyber attacks does bot management protect against?
A bot management system provides particular protection against the following bot-based cyber attacks:
Denial of service attacks (DDoS):
With web scraping, which is also known as screen scraping, bots read the content of a web page and then reproduce it on another page. This can have a range of negative consequences for the operator of the original site. In the worst case, cyber criminals use an exact copy of the original website to steal sensitive data from the source site’s customers via phishing.
Ad click fraud:
Credit card tests:
Account creation & takeover:
How can companies use bot management?
Operators of websites and online services do not have to set up their own internal bot management system. In terms of IT security, this would entail a great deal of time and require a high level of expertise on the part of the company.
There are, however, cloud solutions on the market that companies can connect to quickly and easily. They offer a number of advantages, since the company does not need to have the required expertise available in-house. Bot managers are developed by IT specialists, and they allow providers to deliver consulting services to their customers. No additional hardware or software is required. These cloud solutions are also highly scalable. This is of particular interest in online retailing, for example, where a large number of bot attacks are anticipated during the Christmas shopping season or at the time of a new product launch.
What you need to know about bot management
An effective bot management system forms an important component of a company’s IT security. Attacks by bots or botnets are on the rise, and the eCommerce sector in particular is frequently the subject of this type of cyber attack. Bot managers can differentiate bot traffic from real user traffic and filter it accordingly. Malicious bots are blocked, while useful bots are added to a whitelist. Bot management also has a positive effect on the delivery of content to human users.
Myra Bot Management offers an all-around solution for companies. It ensures that
- harmful bot requests are immediately rejected or blocked
- search engine bots are treated individually
- human users are able to access the right website content quickly and easily.
If you are interested in futher informations, we are willing to send you our whitepaper for free
How to control your bot-generated traffic efficiently:
- These bots threaten your business
- Bots leave fingerprints
- Graded combat: from blocking to honeypot