Hype Sales Bots
When extremely limited products or tickets to concert of top artists are being sold, those interested often need to buy within minutes of these products/tickets going on sale to ensure that they are not left empty-handed. It is particularly annoying when products are sold out almost immediately and then offered shortly afterwards at exorbitant prices on other websites or auction portals.
In such cases, it is possible that bots have been used. The use of such computer networks is not illegal per se and is difficult for the provider to detect. It is therefore important to implement a sophisticated bot management solution that can reliably distinguish between hype sales bots and valid users.
It is also annoying for both online providers and customers when bots fill up digital shopping carts without concluding the purchase process. This kind of cart abandonment blocks the products for actual customers, who may well end up buying from the competition. The blocking of appointment slots for delivery or customer services falls into the same category.
What Are the Consequences of E-Commerce Manipulation?
An attack always harms affected companies and institutions, regardless of which method is chosen. Victim organizations still suffer from the consequences even years later. It is therefore extremely important to have effective protection.
If you no longer have the desired product available, customers will switch over to the competition. A considerable loss of revenue may result.
Dissatisfied customers will give your company negative ratings. From negative word-of-mouth propaganda to considerable backlash, the damage to your reputation will take a long time to repair.
Damage to Organization and Planning
Bots can disrupt your logistics planning and human resources organization. There is a risk of bottlenecks on the one hand and a wasting of resources on the other.
Which industries are affected?
As the name suggests, this affects e-commerce businesses. And not only heavily frequented web shops are haunted by these bots—even small niche providers are potentially at risk. Ticket sellers and providers of limited lifestyle products are common victims as well.
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